Going to a trade show? Get ahead of your competition by contacting trade show participants before the show, and use promotional products with your invitation to create a relationship. Georgia Southern University conducted a study in 2004 which observed the effects of promotional products as invites to a trade show. The attendees all received invitations to the upcoming show. A third of the participants received a post card from a company at the trade show. A second group received a postcard along with a branded magnet of the company. The last group received a postcard with a coupon to redeem a free T-shirt from the company if they visited its exhibit at the show. The study found that 78 percent more attendees responded to the T-shirt offer, while 57 percent more people responded to the magnet more than the postcard alone

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